Month In Review

May also saw the launch of our highly anticipated André Bangle Watch. A modern statement piece designed to blend jewellery and function seamlessly. The response has been incredible, and we’re so excited to see this new piece already becoming a Franc favourite.

One of the highlights of May was our partnership event with Breakthrough T1D, which saw an incredible amount of support for the bracelet, making it the most popular Awareness Bracelets of so far for 2026.

We’re proud to partner with organisations creating real impact, and grateful to everyone who helped make the launch such a success.

The team attended this year’s Social Summit, connecting with industry leaders and creatives across the digital and brand space.

To celebrate, we also gifted one lucky attendee a pair of our signature earrings, as a small way to share the experience with our wider community.

This month also marked Rachel’s return from maternity leave, a special moment for the team as she stepped back into the studio. We also shared a behind-the-scenes look at our recent shoot with Laura Henshaw, capturing the energy, creativity, and collaboration that brought the campaign to life.

We wrapped up our Armadale Mother’s Muse Series with an inspiring final episode featuring Tarrah. The series brought together a celebration of each unique journeys into motherhood.

The Saturday before Mother's Day, we celebrated in store with a series of activation events designed to bring our community together.

From having personalised portraits done in our Hobart store, to a free bouquet in our Melbourne stores, it was a beautiful way to honour connection, creativity, and the women who inspire us everyday.

Our April Awareness Bracelet supports Motherless Daughters Australia.

Motherless Daughters Australia represent, inform, support and connect women whose mums have passed away. 

We were honoured to partner with New Balance for the launch of their 204Ls. We met some of our Francesca community abroad in at the popup stores in Adelaide, the Gold Coast and Sydney.

We met some of our Franc community at events in Sydney and Melbourne, celebrating all things Mother's Day. Guests were able to personalise their piece of jewellery for themselves or the mother figure in their lif.

We partnered with the lovely Laura Henshaw as our Motherhood Muse for this year's Mother's Day campaign.

She’s a woman who built a business from the ground up, focused on empowering women, and who has spoken openly and powerfully about her journey into motherhood.

Laura is the co-founder of KIC—a business driven by consistency, discipline and growth.

For several years she has spoken so openly about the fears she had going into motherhood.
That she might lose herself. Her drive. The version of her she had spent years building.

“Before motherhood, I had spent every year I could remember measuring my worth by my work output, business growth, by how seriously the people in suits on LinkedIn would take me.”

Now, on the other side of that transition, her perspective has shifted.
Not away from who she was. But into something broader.

We introduced two new Lockets to our range of personalisation for Mother's Day.

The Amata Bevel and Heart Photo Lockets are a timeless keepsake, created to hold what matters most; your memories, your people, your story.

At the beginning of May, we kicked off our Mother's Day campaign, titled 'You Are More'.

At Francesca, we’ve always believed that jewellery holds meaning.

It marks a life, a story—made up of chapters, milestones, evolutions. And motherhood is one of those significantly transformative chapters.

You become so much more.

★★★★★
 My sister bought me this gorgeous little bracelet for my birthday. A beautiful reminder of our dear Dad who we lost early 2025 to dementia.
—Melissa

★★★★★
Poppy was so kind and helpful, she assisted me in finding a charm bracelet that matched my existing Francesca bracelets perfectly. She even offered to adapt the charm I had bought elsewhere to be compatible with the Francesca charm bracelet. Made my whole weekend and I felt so grateful for her above and beyond service.
—Jessica

★★★★★
My best friend and I had been looking online for matching rings and finally made it into the store. We were welcomed straight away, which made the whole experience feel really relaxed and easy.
The first team member who helped us was amazing. She sized our fingers and was so patient while we figured out what we wanted — which took a while because we had no idea! I think we tried on almost every ring in the store. She showed us so many options and never once made us feel rushed or pressured. When we decided to go and have a think about it, she was so lovely and encouraged us to come back after we’d decided.
We came back a few hours later and were greeted by another team member who was just as great. The vibe in the store was so good. We tried everything on again and both team members helped us narrow it down. It felt really personalised and genuine, not pushy at all. They even gave their thoughts while my friend was deciding between gold options which was really helpful.
Such a welcoming store with beautiful jewellery. We’ll definitely be back — especially for the earrings they recommended.
Thanks again for being so patient with two very indecisive customers!

Connection, creativity, and community
Our monthly team lunch was hosted by some of our beautiful Hobart store team — Grace and Angie — who planned the most beautiful picnic spread.
But beyond the details, it was a moment to pause and connect as a team.
We were also joined virtually by Endometriosis Australia, who shared how the funds raised are making a real difference across their programs.
Moments like these remind us that what we do extends far beyond jewellery.

SEE MORE FROM OUR TEAM

A glimpse behind the scenes
While we can’t share everything just yet, April is shaping up to be something special.
We’ve been working on a series of partnerships and activations — including one with a global brand that we love.
It’s something we’re incredibly excited to bring to our community, and we can’t wait to share more soon.

STAY IN THE LOOP

Stories we can’t wait to share

There’s something special about this time of year at Franc.
Our Mother’s Day campaign is beginning to take shape — and with it, stories that feel deeply personal to us.
Rachel has returned from maternity leave and stepped straight back behind the lens, capturing moments that reflect what motherhood really looks and feels like.
We’ve also had Hannah and Rachel back in front of the camera together — alongside a few very special little guests.
We can’t wait to share this one with you.

STAY IN THE LOOP

Honouring every chapter of her story
International Women’s Day will always be more than a moment for us.
It’s a chance to reflect on the women who shaped us, the women we stand beside, and the women still finding their voice.
This year, we brought that sentiment to life through the H.E.R Collection — a collection designed to honour, empower, and uplift.
Because every story deserves to be seen, celebrated, and carried forward.

EXPLORE THE H.E.R COLLECTION

A cause close to home
This cause is deeply personal for our team, with women within our own Franc family affected by endometriosis.
Every bracelet purchased contributes to research, education, and support programs across Australia — work that creates real, lasting impact for so many women.
This month, we moved even closer to our next goal of $120,000 raised.
It’s a reminder that when a community comes together, small actions can become something so much bigger.

Shop to support here

International Women’s Day has always held a special place in our hearts.

This year, we’re honouring the women who rise, and who instinctively reach back to lift others with them.

On 03.03, we launch a limited-edition capsule designed in celebration of strength, momentum, and shared success.

Make sure you’re subscribed and following us on Instagram @francescajewellery to be first to experience it.

Because this one isn’t just a collection.

It’s a statement.

When our Creative Director Rachel stepped into maternity leave, we decided to do something bold.

We handed the design reins to our CEO, Hannah - back to where it all began.

She dusted off her sketchbook and created Studio Edit Drop 02: a bespoke piece produced in extremely limited quantities, designed with intention, and made to be collected.

There will be no restock.

No second release.

Once this piece is gone, it becomes part of Franc history.

Valentine’s Day at Franc isn’t just about romance. It’s about celebrating the people who mean everything. Our Adore Huggies & Studs were designed to do exactly that.

In February, we launched our new awareness bracelet design in partnership with Dementia Australia - a piece created to honour stories, memories, and the moments that shape us.

In just one month, you helped us sell 120 bracelets.

And since the beginning of our partnership, together we’ve raised close to $43,000, supporting the more than 433,330 Australians currently living with dementia.

This is what it means to wear more than just jewellery.

Thank you for stretching awareness with us, and for choosing to make your purchases matter.

This was a gift for my daughter on receiving an award that was very significant for her. The charm and beautiful message of transformation was perfect for the occasion.

Michelle P. (Malachite Trove Charm) ⭐⭐⭐⭐⭐

My daughter received her gold locket. It was an amazing gift which she will have close to her heart for years to come. The locket holds two beautiful memories of her and her father.

I was very grateful to the sisters who own and operate Francesca — very kind and supportive of my request.

Kaye (Lockets) ⭐⭐⭐⭐⭐

This is my first Francesca piece and I’m obsessed. The fob necklace is so beautiful to wear on its own or layered with a shorter chain. It’s lightweight and the perfect gold colour. I love the golden hour charm and its versatility. Even my teenage son, who notices nothing unless it’s soccer related, commented on how nice my necklace was!

Anon (Golden Hour Fob Necklace) ⭐⭐⭐⭐⭐

I purchased my bracelet in person at the Hobart store. The staff member was very helpful and pleasant, and she took the time to assist me with my purchase. Such a lovely store and beautifully set out.

Anon. ⭐⭐⭐⭐⭐

This Valentine’s Day, we’re celebrating someone you adore: your partner, your people, or yourself. To mark the moment, we introduced two new designs: the Adore Studs and Adore Huggies, made to be loved now and always.

THE VALENTINE'S DAY EDIT

We headed to Spring Bay Mill to disconnect, reflect and set intentions for the year ahead - as a brand, as leaders and as people. Making space to pause helps us move forward with clarity and purpose.

READ MORE

You sold out our very first Studio Edit release in just a few days. These considered studio designs are created in small quantities, defined by craftsmanship, intention and timeless design. Once they’re gone, they’re gone. Don’t miss the next one.

FOLLOW US

Three timeless designs, created for the story you’re stepping into this year: the Birthstone Huggies, Birthstone Bracelet and Birthstone Necklace. Each piece is designed to be worn close, every day.

DISCOVER BIRTHSTONES

This month we launched our 2026 Awareness Bracelet design in partnership with the Indigenous Literacy Foundation. Together, we’ve raised almost $40,000 since our partnership began. Your support helps open doors to opportunity, culture and choice for Indigenous communities.

SUPPORT THE ILF

New Year, New Store

We kicked off 2025 by pressing pause on our Hobart store, not to step back, but to level up. While our team worked alongside the builders, Hobart found a temporary home and the dream store you deserve started taking shape.

Charity partner of the month: Indigenous Literacy Foundation

Create Your Story

We relaunched our Create Your Story campaign, bringing a pop of colour and all new charms so you could become the designer in creating meaningful pieces.

Leading with Intention

We held our very first management retreat, bringing our leadership team together to reflect on 2024 and map out what’s next. It set the tone for a year focused on growth, clarity and how we could refine Francesca even more.

Charity partner of the month: Dementia Australia

March for Women, With Women

March was a month of purpose. We celebrated International Women’s Day as a team and backed it with action. We launched our Endometriosis Australia Awareness Bracelet, continuing to use jewellery as a platform for impact, and in the 12 months prior it helped raise $12,000 to support vital awareness and care.

Charity partner of the month: Endometriosis Australia

Our biggest Mother’s Day yet!

We launched our most significant Mother’s Day campaign to date, celebrating the women who shape us. Featuring Ellidy Pullin and Sarah Davidson, it was a heartfelt reminder that the best gifts carry real meaning.

Introducing Soldered: A New Way to Design

2025 saw the launch of our 'Soldered Collection', and a whole new way to design pieces on our website. With custom soldered charm jewellery now online, creating your dream piece became easier and even more personal.

Hobart, Reimagined

After months in the making, we reopened the doors to our brand-new Hobart store. We celebrated alongside some of our most loyal customers, and couldn’t be prouder of the space we’ve built for the Franc Fam.

Charity partner of the month: Motherless Daughters

A Franc Fam Mother’s Day

Mother’s Day came to life in store and online with the Franc Fam celebrating together. We also launched one of 2025’s best sellers, the Tate Hoops! A piece that quickly became a forever favourite.

Charity partner of the month: Autism Awareness Australia

EOFY Blitz: 5 Hours of Chaos (in the Best Way)

After last year’s EOFY success, we brought back our iconic “50% off for 5 hours only” event. You showed up in a big way, and it turned into one of our most high-energy, blink-and-you’ll-miss-it moments of the year.

Charity partner of the month: Cystic Fibrosis Australia

Byron Bliss

We escaped Hobart’s winter to shoot the 'In the Summertime' campaign in bright, sunny Byron Bay. The warmth, colour and coastal energy set the scene for our SS25/26 story.

Bold & Cold Takes On Winter

Back home, we leaned all the way into the chill with Bold & Cold. Layering became the hero, and winter styling got a fresh, fearless upgrade with our newest collection.

Charity partner of the month: Be Hers

A Very Special Franc Fam Arrival

August brought a beautiful milestone as our Creative Director and Co-Founder, Rachel, welcomed her new little love. Even as the year ramped up, this moment reminded us what matters most - family, joy and celebrating life’s magic.

Charity partner of the month: Epilepsy Australia

Be Both, Wear Both

We launched our two-toned collection 'Duo' that quickly became a Franc favourite. Designed to move with every side of you, from boardroom to dance floor! The capsule collection celebrated contrast, confidence and versatility.

Charity partner of the month: SPEAK UP! Stay ChatTY

In the Summertime, Finally Here

Our SS25/26 collection landed with over 50 new pieces, including 40% made in-house. 'In The Summertime' is all about memory-making, sun-soaked moments and jewellery that feels like a snapshot of your life.

Stacking, Simplified

Alongside the collection, we launched our new Stack App online. It makes it easier than ever to build and visualise your perfect bracelet stack, your way, in just a few clicks.

Charity partner of the month: National Breast Cancer Foundation

Happy 14th Birthday To Us

We celebrated Francesca’s 14th birthday in style, with a cake in HQ and a present for you: our iconic logo designed as a pavé stud, for those lucky enough to have snapped them up before they sold out. What an incredible journey from our Salamanca Market days. 

Our Biggest BFCM Ever

This year’s Black Friday Cyber Monday was our most successful to date. The response was huge, the energy was high, and we were reminded again how powerful this community is.

Hello Armadale: A New Flagship Opens

We opened the doors to our newest store on High Street, Armadale. It marks an exciting new chapter for Franc in Victoria, and a beautiful new space for you to visit, explore and create in person.

Charity partner of the month: Pancare Foundation

Franc-chella & Festive Giving

We celebrated the year that was with two epic Franc-chella themed Christmas parties, in both Melbourne and Hobart. Carrying the Christmas that spirit beyond our walls, our leadership team spent a day with the Salvation Army packing orders for their Christmas Appeal. Helping support families during (what can be) a hard time of year really fuelled our passion for giving back.

Charity partner of the month: The Salvation Army Tasmania

Fourteen years ago, we could never have imagined the journey ahead. What began as two sisters with a shared vision has grown into a community of thousands of incredible people who wear their stories every day.

Our newest boutique brings our signature warmth and storytelling into a refined, tactile and luxurious space, where you can experience our Create Your Story design process in person.

VISIT US IN-STORE

This month, for the first time, we partnered with Epilepsy Action Australia to support Australians living with epilepsy. Thank you for helping us stretch awareness further. Shop here to support.

Winter went out with a bang in drops two and three of our capsule collection- designed to keep you hot through the cold. Shop the final drop here.

In this month’s podcast, we shared our raw account of a first-hand encounter with human trafficking — a moment that could have changed everything. Listen Now.

Our in-house studio set the stage for new designs, soon to launch in a capsule collection next week. Keep an eye on your inbox for the first look.

A magical weekend in Sydney with Francesca Bridal at the One Fine Day Expo, where we showcased our bridal collection and created personalised lockets for brides-to-be.

Seven years in the making — Sebrina's son, Muhammad, has finally joined her in Australia following his VISA approval. He made the most beautiful surprise entrance at Franc HQ. Watch here.

"Francesca is a A1 all round. I have only ever been able to shop online due to living 4 hours away. Somethings don’t suit, or decided on something else no hassle returns. But the jewellery it’s self last so long without issue, I get the polish out ever 2 months and give them some love back to new. Last count 7 sets of earrings (probably more haha). 3 necklaces, 3 bracelets my all time favourite is my pendant necklace with a clasp and my husband & my rip dog who we loved for 13 years. Always close to the heart." - Jem M

"Hi Beautiful People I love my Blue Lace Agate Opulent Charm My little Shih Tzu TeddyBear passed away a month ago and I wanted something to keep him close to me.. and I saw you on Facebook. I searched through and found this lovely charm for my necklace, now I can feel that he is near me. Thank-you so much XOXO" - Lorraine B

"Thank you Francesca for a fun Saturday morning. It was great to get out and about with my daughters , talk to some new people and have a bit of fun. Another way you have given back to our community. A big thank you to all of your wonderful team who came down to help out. One of my fingers is still numb but was totally worth it - we were one of the lucky ones but having fun and building memories was the best. Keep up the wonderful work you all do - always have a good experience with your Hobart girls." - Natalie